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I haven’t posted in a while, I’ve been a busy, busy girl, but recently I’ve seen quite a few people in my travels around the interwebs asking about pinging, what is it, and how do you do it?
That really kinda surprised me, because I guess I just assumed everyone knows what pinging is. It’s sort of blogging 101, really, but since there are a lot of people who don’t know, I’m doing this post and a quick tutorial about pinging and what you need to do.
Ignore me talking to Daisy in the middle of the video..LOL
What is Pinging?
If you have a blog, or even a website, Hubpage or Squidoo lens, and you want to bring traffic to it so people actually see it and read all your awesome content, you have to have some sort of way to let the world know about it. You need the search engines to crawl it and index it, and you need as many people as possible shouting out to the world “Hey! Look, I’ve got some great stuff over here!” That’s what pinging is all about. There are blog directories, like Technorati, that will index your posts and services, like Pingomatic and Pingoat that will notify a few different sites, as well as Google and the other search engines that you have just posted something new to your blog so they will come crawl it and people will then be able to find it.
How does pinging happen?
WordPress, by default, comes with a link to pingomatic, a site that will ping many different directories and the search engines all at once every time you post. You don’t have to do anything to make this happen but hit the Publish button. The problem is, it will ping the service every time you hit the publish button, even if you’re just editing or updating a post, and over pinging is bad. Unfortunately, nobody is really sure how much pinging is too much. To stop WordPress from pinging too often, you should have a plugin installed on your blog called Cb net ping optimizer. It’s a free plugin that lets you control how often WordPress will send out a ping.